1.   Who is Lisa Dale
2.   15 Things I Do That Most Other Agents Overlook UPDATED!
3.   What’s All This About Two-Way Loyalty?

Who is Lisa Dale? 

I take the time to be sure you know how and why we find the home we find for you. Unless the two objectives of budget and wants are very tightly tied, and you can move with lightening speed in this “seller’s” market, house hunting will mean little. My knowledge of what’s new, good pricing, neighbourhoods and differing home types, creates the combination that allows you to make a wise and happy investment for your life style decision.

I have many years of negotiating experience behind me, am a calm, analytical, and logical representative for you when it most counts. I will be sure that any pressure of the moment is not what determines your most important decision when the time comes.

I have the extensive on-call support system of a highly ethical and well-regarded Canada-wide real estate firm with thoroughly equipped offices throughout Canada.

I have a wide network of both associates and contacts to draw from when marketing your home. My office and company outstrips others and my web site directly reaches agents, clients and new prospects. My regular print ads and neighbourhood fliers reach thousands.

Your earned and lasting loyalty is my primary motivation. It means repeat business for me, and well-rounded satisfaction for you. A relationship of mutual benefit and comfort makes for an honest, ethical and dependable professional standard of service.

I have a thorough knowledge of the most up-to-date standards in the industry: I take part in on-going professional training courses in order ensure that my skills are continually expanding.

I have invested in, and renovated city homes for over thirty years.

I keep my clients regularly and fully informed of all progress along the way, right into follow-up after the sale is done. An educated buyer is a decisive buyer. I go out of my way to be sure you have the information you need to make your job as easy as possible. Our agency agreement assures us both of mutual loyalty, and my professional attention.

15 Things I Do That Most Other Agents Overlook

1)  I regularly advertise all open houses in the most effective local paper. My web site receives many hits a month: I’ve paid to guarantee its positioning for home searches with over 35 search engines. My web reach is a result of years of accumulated contacts and associations.

2)  I have extra visibility with my large custom lawn signs and hold open houses & call every visitor until your home is sold.

3) I guarantee my work with the backup support of my broker or your agency agreement will be changed or ended. Trust, honesty, and consistent communication are the cornerstones of my business; you will have the best service available and your access to my client web centre allows you to see progress on-line on your schedule.

4) I am clear and outspoken at the start about exactly what you can do to present your home to attain top dollar value. Move that furniture, store that clutter: it pays you thousands!

5) I’m razor sharp with pricing: my pyramid chart shows you exactly how crucial getting the right listing price is to achieving top dollar: I have the ability to bring in colleagues for that second and third opinion before the listing price is fixed.

6) I tell a wide network of agents and many others about your home. I also ensure notice: I belong to 4 regional real estate boards.

7) I profile your home right on my highly developed web site, share it with others, and publicize widely through email and other resources

8) I time the listing and open houses so that it reaches the maximum number of agents and their clients in the shortest span of time.

9) My personal invitation to agents includes neighbours and goes to a long list of both colleagues and prospects

10) My regular flyers maximize your home’s exposure: neighbours also know people who wish to move close.

11) At public open houses I minimize distractions: i want people to concentrate and to talk frankly. I provide ample information and follow-up.

12) I time offers to allow several days prior and at least 2 days following the first public open house before they may be presented: this maximizes the interest level of potential purchasers.

13) I review price with you automatically after 2-3 weeks: your final dollar depends on a swift & accurate sensitivity to shifting market conditions. Should we need to re-price, I hold another agents’ as well as public open house. New pricing quite often means new faces.

14) Before offers come in, I thoroughly go over negotiating strategies and possible outcomes with you, so you’ll feel confident with your decisions. I’ll provide the required calm to assist you to arrive at the best possible agreement.

15) I’ll make sure all the conditions and details are taken care of even beyond the closing date. Only then do you receive my full congratulations and thanks!

What’s All This About Two-Way Loyalty?

The seller’s licensed agent MUST represent the seller’s best interests throughout the transaction: our industry Code of Ethics dictates it, on pain of loss of license and the agent’s right to trade. Even as the selling company pays all commissions on the sale (50% then goes to the buyer agent’s brokerage company), loyalty is written in stone.

Sellers:

1. may only prepare a comparable market analysis (CMA) for a buyer client upon request
2. cannot use the CMA to provide advice to assist buyers with price negotiations
3. cannot give buyers a negotiating edge and violate the agent’s duty to put the interests of the sellers first
4. owe principle fiduciary duty to the sellers, even when working with buyers as customers (vs. clients).

Buyers:

If you’re sitting at home pouring casually over the ads, feeling guilty at “taking up” my time with queries, think again. Investigating homes of interest to my clients is part of my job. And if you’ve signed an agency agreement with a prior agent, you could make yourself directly liable for commission payments, by virtue of having unwittingly worked with 2 different agents simultaneously!

Therefore, sign an agency agreement, remember that it’s in place for months unless you’ve specifically cancelled it in writing, and take your agent’s business cards with you to the open houses you wander through on your own. Tell listing agents you have an agent already working with you and that you’ve signed an agreement for it. But once working with me, CALL or email me about ANY ads or houses you wish to see or know about.  Clarity protects everyone!